首页 > 资讯中心 > 行业动态 > 真的很赚钱!世界冠军博尔特也做辣酱了
真的很赚钱!世界冠军博尔特也做辣酱了
来源:调味品商界 发布时间:2018-03-21
<p class="MsoNormal" align="left"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;
mso-bidi-font-family:宋体;color:#C0C8D1;mso-font-kerning:0pt">“</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;
mso-bidi-font-family:宋体;mso-font-kerning:0pt">&nbsp;</span><span style="color: rgb(136, 136, 136); font-family: 微软雅黑, sans-serif;">谁也没想到,尤塞恩</span><span lang="EN-US" style="color: rgb(136, 136, 136); font-family: 微软雅黑, sans-serif;">•</span><span style="color: rgb(136, 136, 136); font-family: 微软雅黑, sans-serif;">博尔特(</span><span lang="EN-US" style="color: rgb(136, 136, 136); font-family: 微软雅黑, sans-serif;">Usain
Bolt</span><span style="color: rgb(136, 136, 136); font-family: 微软雅黑, sans-serif;">),这位史上最伟大的田径运动员、奥运会八金王、男子</span><span lang="EN-US" style="color: rgb(136, 136, 136); font-family: 微软雅黑, sans-serif;">100</span><span style="color: rgb(136, 136, 136); font-family: 微软雅黑, sans-serif;">米、</span><span lang="EN-US" style="color: rgb(136, 136, 136); font-family: 微软雅黑, sans-serif;">200</span><span style="color: rgb(136, 136, 136); font-family: 微软雅黑, sans-serif;">米世界纪录的保持者,开始卖辣酱了。</span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#888888;mso-font-kerning:0pt"><span style="font-family: 微软雅黑, sans-serif;">这是继歌手林依轮之后,调味品领域迎来的又一位跨界大咖,这两位来自不同国度,不同领域的明星,先后盯上辣酱市场,难道,调味品真是掘金的好地方?</span><br></span></p>
<p class="MsoNormal" align="left" style="line-height: 15.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt"><o:p>&nbsp;</o:p></span></p>
<p class="MsoNormal" align="left"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;
mso-bidi-font-family:宋体;color:#C0C8D1;mso-font-kerning:0pt">”</span></p>
<p class="MsoNormal" align="left" style="line-height: 15.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
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<p class="MsoNormal" align="center" style="text-align: center; line-height: 15.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
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<p class="MsoNormal" align="center" style="text-align: center; line-height: 15.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><b><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt">“</span></b><b><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">飞人博尔特<span lang="EN-US">”</span>跨界卖辣酱</span></b><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;
mso-bidi-font-family:宋体;color:#3E3E3E;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align: center; line-height: 15.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><b><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#953734;mso-font-kerning:0pt">▼</span></b><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align: center; line-height: 15.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt"><o:p>&nbsp;</o:p></span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">博尔特虽然是一名出色的牙买加短跑运动员,但却似乎从来没停止过要创建属于自己的商业帝国。<span lang="EN-US">2017</span>年<span lang="EN-US">8</span>月在伦敦世锦赛上宣布退役后,博尔特的生活更加丰富多彩了。</span></p><p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt">
<o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">前不久,他刚加盟了一支南非足球队,圆了自己多年的足球梦,现如今在开发完自有品牌的服装、剃须刀等商品后,他又将触角伸进了调味品领域。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" align="center" style="text-align: center; line-height: 15.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt"><!--[if gte vml 1]><v:shapetype id="_x0000_t75"
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<p class="MsoNormal" align="center" style="text-align: center; line-height: 15.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><img src="https://backend.youjiangliao.com/uploads/threetype/20180321/5bfe6f8aa0dbcb7e9094d4f815304709.jpg" data-filename="image name" style="width: 412px;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#D92142;
mso-font-kerning:0pt"><br></span></p><p class="MsoNormal" align="center" style="text-align: center; line-height: 15.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#D92142;
mso-font-kerning:0pt">▲</span><span style="mso-bidi-font-size:10.5pt;
font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#888888;
mso-font-kerning:0pt">博尔特的<span lang="EN-US">Usain</span>疯狂辣酱</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;
mso-bidi-font-family:宋体;color:#3E3E3E;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">最近,以博尔特自己的名字尤塞恩(<span lang="EN-US">Usain</span>)为品牌名的<span lang="EN-US">4</span>款疯狂辣酱,已经上线销售,售价为每瓶<span lang="EN-US">4</span>美元。</span></p><p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt">
<o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">与一般明星玩票不同,博尔特似乎特别看重这项事业,去年年底他专门前往澳大利亚进行商务考察,不仅与当地最先进的红辣椒加工企业进行合作,还与垄断澳洲<span lang="EN-US">70%</span>以上食品杂货市场的连锁超市<span lang="EN-US">Coles</span>也建立了合作关系。</span></p><p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt">
<o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">据了解,博尔特的这几款疯狂辣酱,采用的是博尔特家乡的制作方法,不少原材料都是牙买加进口,加上芒果、菠萝以及各种不同的牙买加香料制作而成,主打加勒比风味。</span></p><p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt"><br></span></p>
<p class="MsoNormal" align="left"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;
mso-bidi-font-family:宋体;mso-font-kerning:0pt">2<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align: center; line-height: 15.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt"><o:p>&nbsp;</o:p></span></p>
<p class="MsoNormal" align="center" style="text-align: center; line-height: 15.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><b><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt">“Usain</span></b><b><span style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt">疯狂辣酱<span lang="EN-US">”</span>能疯狂起来吗?</span></b><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;
mso-bidi-font-family:宋体;color:#3E3E3E;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align: center; line-height: 15.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><b><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#953734;mso-font-kerning:0pt">▼</span></b><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
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<p class="MsoNormal" align="center" style="text-align: center; line-height: 15.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt"><o:p>&nbsp;</o:p></span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt">32</span><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">岁的博尔特,虽然已经结束了短跑的职业生涯,但胜在年轻、名气大,他来跨界卖辣酱,具有非比寻常的优势。</span></p><p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</span><img src="https://backend.youjiangliao.com/uploads/threetype/20180321/5d2daa105f0bb45d3af1478048793eb7.jpg" data-filename="image name" style="width: 796.788px;"></p><p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
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mso-font-kerning:0pt"><span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" align="center" style="margin: 9pt 0cm; text-align: center; line-height: 15.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
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<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><b><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:red;mso-font-kerning:0pt">1</span></b><b><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:red;
mso-font-kerning:0pt">,明星效应能疯狂刺激产品销量</span></b></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">明星效应最直接的体现是粉丝经济。博尔特,作为牙买加在世界上最具影响力的人,现在要将家乡的饮食文化传播到海外,这对增强粉丝好感度来说无疑是锦上添花。</span></p><p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt">
<o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">可以预见,博尔特的<span lang="EN-US">Usain</span>疯狂辣酱将在上市初期,迎来一波销量高峰,粉丝会为偶像的产品买单,就像歌手林依轮的饭爷辣酱上线<span lang="EN-US">2</span>小时就狂卖<span lang="EN-US">3</span>万瓶,博尔特作为一名世界级明星,他做的辣酱初期销量自然不会差到哪去。</span></p><p class="MsoNormal" align="center" style="text-align: center; line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:
&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;mso-font-kerning:
0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><b><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#FF2941;mso-font-kerning:0pt">2</span></b><b><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#FF2941;
mso-font-kerning:0pt">,明星不缺资源,要人有人,要钱有钱</span></b></p><p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt">
<o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">混迹在运动领域近<span lang="EN-US">20</span>年,博尔特最不缺的就是人脉和资源。尽管目前已是退役状态,但从<span lang="EN-US">2003</span>年就与博尔特合作的一家欧洲运动品牌,至今还在按照每年<span lang="EN-US">400</span>万美元的标准给他支付代言费。</span></p><p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt">
<o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">博尔特现在刚刚迈进陌生的调味品领域,就能与垄断澳洲<span lang="EN-US">70%</span>食品市场的连锁超市进行合作,也是最好的证明。总之,明星的身份将为他的跨界扫去诸多障碍。</span></p><p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt">
<o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><b><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:red;mso-font-kerning:0pt">3</span></b><b><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:red;
mso-font-kerning:0pt">,明星开发的产品,能省去巨额广告费</span></b></p><p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt">
<o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">我国的调味品龙头企业海天味业,<span lang="EN-US">2016</span>年冠名了五档综艺节目,花费<span lang="EN-US">2</span>亿元人民币,在当年的业绩公告里,海天方面表示:广告营销投入增加是业绩增速放缓的主因。</span></p><p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt">
<o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">巨额的广告支出是让很多平民企业头疼的一件大事,但明星不用考虑这个问题,因为明星本身自带流量,一举一动都能成为社会关注的焦点,不用花钱做广告,宣传效果却比花了钱的还要好。</span></p>
<p class="MsoNormal" align="left"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;
mso-bidi-font-family:宋体;mso-font-kerning:0pt">3<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align: center; line-height: 15.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt"><o:p>&nbsp;</o:p></span></p>
<p class="MsoNormal" align="center" style="text-align: center; line-height: 15.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><b><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">跨界,是一场高风险游戏</span></b><span lang="EN-US" style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align: center; line-height: 15.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><b><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#953734;mso-font-kerning:0pt">▼</span></b><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt"><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="line-height: 15.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt"><o:p>&nbsp;</o:p></span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">在金融圈有句话是<span lang="EN-US">“</span>收益越多风险越大<span lang="EN-US">”</span>,对于明星而言,明星光环确实能为跨界卖辣酱带来诸多优势,但相应的,明星本人也需要承担更大风险。</span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><b><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:red;mso-font-kerning:0pt">1</span></b><b><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:red;
mso-font-kerning:0pt">,钱的风险</span></b></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">明星林依轮深有体会:<span lang="EN-US">“</span>做食物跟别的真不一样,只要说开始就要花钱<span lang="EN-US">”</span>,尽管带着明星的身份,林依轮能轻易拿到投资,<span lang="EN-US">2016</span>年<span lang="EN-US">8</span>月,饭爷完成<span lang="EN-US">B</span>轮<span lang="EN-US">8300</span>万元融资,但这对于一个要做成规模的企业来说,还远远不够。</span></p><p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt">
<o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">据了解,博尔特职业生涯的总收入目前大约有<span lang="EN-US">6</span>亿人民币,不知道他是否已经做好了充分的思想准备,因为做调味品,前期需要投入大量资金,他自己也很可能要承担做不成功的风险。</span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><b><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#FF2941;mso-font-kerning:0pt">2</span></b><b><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#FF2941;
mso-font-kerning:0pt">,铺渠道的压力</span></b></p><p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt">
<o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">明星效应对一时的畅销很有效,但要长远发展,就必须将产品扎实的打入渠道销售。</span></p><p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt">
<o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">调味品是快消品性质,<span lang="EN-US">“</span>快消品最重要的市场还是线下<span lang="EN-US">”</span>,林依轮明白,所以他计划饭爷产品线上销售只占<span lang="EN-US">20%-30%</span>,<span lang="EN-US">2017</span>年要在线下<span lang="EN-US">4000-5000</span>家超市和卖场铺货。</span></p><p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><img src="https://backend.youjiangliao.com/uploads/threetype/20180321/acc37de423f710338938464e14f5f26a.jpg" data-filename="image name" style="width: 600px;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt"><br></span></p><p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt"><span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" align="center" style="margin: 6pt 0cm; text-align: center; line-height: 15.35pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt"><!--[if gte vml 1]><v:shape id="_x0000_i1027"
type="#_x0000_t75" alt="" style='width:24pt;height:24pt'></v:shape><![endif]--><!--[if !vml]--><o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">如今一年时间过去,林依轮的这个计划实现了多少,我们不得而知。但博尔特要想打造自己的商业帝国,就必然要和林先生一样,啃下渠道这块硬骨头,不知博尔特对此又有多大把握?</span><span style="color: rgb(62, 62, 62); font-family: 微软雅黑, sans-serif; text-align: center;">&nbsp;</span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><b><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#FF2941;mso-font-kerning:0pt">3</span></b><b><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#FF2941;
mso-font-kerning:0pt">,不亚于一场赌博</span></b></p><p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt">
<o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">对于明星来说,跨界看起来是一件很有趣的事情,但风险不亚于一场赌博,赌上的是这个明星几十年积累的信誉和名气。</span></p><p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:
宋体;color:#3E3E3E;mso-font-kerning:0pt">
<o:p></o:p></span></p>
<p class="MsoNormal" align="left" style="line-height: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="mso-bidi-font-size:
10.5pt;font-family:&quot;微软雅黑&quot;,&quot;sans-serif&quot;;mso-bidi-font-family:宋体;color:#3E3E3E;
mso-font-kerning:0pt">但不管怎么说,跨界明星的到来还是为调味品领域带来了很大活力,调味品领域也急需这样的力量来推动产业升级。所以不管是林依轮、岳云鹏,还是博尔特,调味品确实是一个有前途和钱途的领域,但真想在此<span lang="EN-US">“</span>掘金<span lang="EN-US">”</span>,还要拿出点实力来。<span lang="EN-US"><o:p></o:p></span></span></p>
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